Consumer awareness on the rise, through TSA campaigns
A quick review of the numbers of visitors to the consumer facing Green Tyre Project website (www.greentyreproject.com.au) reveals that significant numbers of Australian tyre buyers are aware of the need to buy only from Tyre Stewardship Australia accredited retailers.
Since its launch, at the end of 2017, the site has generated a commanding level of consumer activity including almost 1.6 million visitor sessions, over 1.3 million views of the TSA explanatory videos and almost 22,000 searches for TSA accredited tyre retailers.
Visits to the site have been driven by a comprehensive national advertising campaign that has used digital, traditional press, radio and outdoor media to get the message to the general buying public. A campaign that has delivered close to 64 million views of Green Tyre Project related advertisements.
With consumer impact of that nature it’s easy to see why being TSA accredited is fast becoming an essential part of any tyre retailer’s consumer awareness toolkit.