Australian tyre buyers asked to make
a pledge of sustainability
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Australian tyre buyers are beginning to pledge that they will only purchase from retailers who are ensuring sustainable management of used tyres.
That is the aim of the new consumer information website greentyreproject.com.au, just launched by Tyre Stewardship Australia (TSA).
TSA began its public education campaign, over a year ago, with arresting images of the 56 million used tyres Australia generates each year superimposed over iconic Australian urban landscapes. Now the campaign is moving to a new phase of consumer engagement, seeking a commitment to play an important part in turning an environmental challenge into positive outcomes.
The initial response has been very encouraging with a steady flow of pledges since the site launched on Monday November 13th.
The new site uses plain language, informative graphics and engaging animations to get the message across. After asking consumers to take a pledge to only deal with TSA accredited retailers, the site offers a simple retailer search function; allowing searches by location, postcode, state and even retailer name and can also conveniently send the list to their inbox.
The Green Tyre Project will be heavily promoted in billboard, press, online, magazine and radio campaign launching this month. The campaign will also show some of the exciting and innovative uses of recycled rubber including new products, incorporating recycled rubber, that were supported through the Tyre Stewardship Research Fund.
To further promote the new site TSA has sponsored this week’s National Recycling Week, run by Planet Ark. NRW 2017 has a theme of ‘What goes around matters’ and is the perfect platform to help get the TSA and Green Tyre Project message to as many consumers as possible.
Already, NRW participation has seen the issue of tyre recycling covered in various publications and has motivated several TSA accredited companies to demonstrate their support of NRW 2017 by carrying the NRW logo on their websites.
Look out for the Green Tyre Project promotion campaign; online, in print, on billboards and listen for it on radio. Most of all go visit the new website greentyreproject.com.au
You will quickly see how TSA is working to make end-of-life tyre sustainability a clearly understood issue and one that consumers can get involved with.