In recent months TSA has launched further public awareness advertising to draw attention to the size of the challenge of dealing with Australia’s annual supply of end-of-life tyres.
The arresting images of piles of tyres superimposed onto iconic Australian cityscapes have featured in in national newspapers, targeted print publications and through an online digital campaign.
Now the messages, emphasising the challenge and calling on consumers to play their part in working towards sustainable outcomes, have literally hit the road. A selection of very high- profile billboards in Melbourne, Sydney and Brisbane highlighting the issue and, in Melbourne, the rolling billboard of a maxi-tram has joined the campaign.
The tram will run through some of the Victorian capital’s busiest routes, including through the middle of the CBD, for two months. Its message has been further bolstered by the sobering statistic that 3 tyres every 2 seconds join the Australian stock of waste tyres.
Through the ongoing campaigns, the call for consumers to purchase their new tyres with only TSA accredited retailers is gaining significant traction; a fact proven once again by the major increase in visits to the TSA website and searches for accredited retailers.
The TSA public awareness campaign will continue to build, developing ever stronger calls to consumer action; driving business to TSA accredited retailers.