TSA Advertising Campaign Highlights The Challenge.
If you ever wondered what over 50 million tyres look like in one pile then the new industry and consumer education campaign from TSA will provide the answer in an immediately recognisable way.
The campaign is designed to alert both industry and Australian consumers to the scale of the task of managing Australia’s end-of-life tyres. It was launched in transport and motor industry print and online titles in January and will run through to the end of 206.
The arresting images featured in the campaign show a pile of tyres, approximating 50 million in size, dwarfing well known Australian cityscapes; Circular Quay and the Sydney Opera House, the Yarra River at the Melbourne CBD and Surfer’s Paradise beach in Queensland.
The core objective of the campaign is to make the issue live in the minds of motorists and industry and to call on them conduct their tyre business only with TSA accredited retailers.
More industry specific campaigns will follow, over the course of the year, as TSA seeks to present target sectors with the opportunity to ensure that their tyre transactions help create a sustainable and valuable future for end-of-life tyres.