TSA Strategy 2025–2028

Tyre Stewardship Australia’s 2025–2028 Strategy outlines our priorities for delivering stronger environmental, economic and social outcomes through the product stewardship of tyres.

The foundation of the TSA’s strategy is collaboration. It reinforces TSA’s commitment to collaboration: working with government, industry and the community to achieve shared goals and accelerate the shift to a circular economy.

It is our mission to maximise the circular value of the resources in used tyres.

This strategy defines the direction of TSA’s work over the next three years to achieve our mission.  It focuses our resources on actions that will have the greatest impact across the tyre lifecycle — from design and import, through to recovery and re-use.

This strategy is structured around five strategic pillars:

1. Build Markets
2. Advocate for Better
3. Informed Decision Making
4. Influence Behaviour
5. Business Excellence

We invite you to join us in our journey to create a circular economy for end-of-life tyres in Australia.