Lina Goodman

Lina Goodman has led Tyre Stewardship Australia (TSA) as Chief Executive Officer since January 2019, bringing drive, energy and a deep belief that circular economy systems can deliver lasting value. She is known for building a collaborative and respectful culture, and for her ability to connect partners, projects and markets to deliver both commercial and environmental outcomes.

At TSA, Lina works with stakeholders across Australia and internationally, and is recognised as a global thought leader in product stewardship. She ensures TSA stays ahead of market needs by investing in evidence-based research that turns insight into practical, lasting change.

Lina’s commitment to best practice shows in her ongoing work to strengthen the Tyre Product Stewardship Scheme so it delivers real outcomes for industry, the environment and the community. She champions innovators across industry, government and research, and fosters the entrepreneurial thinking that will grow a sustainable circular tyre economy for regional and metropolitan communities alike.

Before joining TSA, Lina spent almost 30 years' working in resource recovery, environmental innovation and logistics with organisations including Visy, CSR, Honeywell and TIC Group.