1 February 2018
The TSA consumer education campaign’s momentum and consumer participation continues to build. With a significant media schedule, covering print, outdoor, radio, online and ambient media rolling out across the country during 2018.
All the consumer facing communication will drive additional traffic to the dedicated consumer webpage www.greentyreproject.com.au , which is proving to be very successful in both keeping consumer attention and offering the opportunity to search for their nearest TSA accredited tyre retailer.
With over 150,000 individual visits per month and in excess of 4,000 visitors having searched for retailers on the site or pledged to buy from accredited stores the consumer site is certain to be driving future business to scheme participants.